Marketing

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Resources
Resources are free online unless otherwise noted.

Business management

Building a Sustainable Business: A Guide to Developing
a Business Plan for Farms and Rural Businesses

Sustainable Agriculture Network, 2003
A hands-on guide featuring worksheets to help you develop your farm business plan. $17, 280 pp.

Farm and Financial Management Publications
(University of Maryland)
Factsheet topics include
Diagnosing your farms financial health, Cost and revenue considerations in farm management decision making, and others.

Measuring and Analyzing Farm Financial Performance
(Purdue University Extension, 1999)

Whole Farm Planning
Elizabeth Henderson and Karl North
(NOFA Interstate Council) $7.95

 

Marketing

Agricultural Marketing Resource Center

(USDA Rural Development/Iowa State University, 2007)

 

Bringing Local Food to Local Institutions

Barbara Bellows et al

(ATTRA, 2003) 28 pp.

 

Marketing Local Food

(Minnesota Institute for Sustainable Agriculture, 2007)

Guerrilla Marketing: Secrets for Making Big Profits from your Small Business

Jay Levinson

(Houghton Mifflin, 2007) 384 pp., $10.17

 

How to Go Organic

(The Organic Trade Association, 2007)

A clearinghouse of resources on marketing and other topic
 

Marketing Strategies for Farmers and Ranchers

(Sustainable Agriculture Network, 2006) 20 pp.

Marketing without Advertising

Michael Phillips and Salli Rasberry

(Nolo, 2005) $17.00, 320 pp.

 

The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers and Communities

(Sustainable Agriculture Network, 2001) $24.95, 272 pp.

Organic Farmers Guide to Marketing and Community Relations

Rebecca Bosch

(NOFA Interstate Council, 2004) $7.95, 96 pp.


Selling to Restaurants

Janet Bachman

(ATTRA, 2004) 16 pp.